About Us

If you want to learn more about us, you’re in the right place. Read to learn how we managed to grow our business so fast.

Our story

Company profile of Minamart – universal online store
Minamart is an established Bulgarian brand, specialized in offering high-quality products to customers with refined taste and high expectations. With over two decades of experience in retail and logistics, we build trust through precision, responsibility and uncompromising quality.

Main activity
Minamart offers a carefully selected selection of food and non-food products, working only with proven manufacturers from Bulgaria and abroad. Each item undergoes strict control of storage, temperature, expiration date and traceability to guarantee safety and freshness.

Mission
To provide our customers with not just products, but security, comfort and a sense of care. We believe that quality is not a luxury, but a standard that should be accessible and sustainable.

Vision
To be the leading platform for responsible shopping, where every purchase is a conscious choice, supported by transparency, reliability and professionalism.

Technologies and logistics
Minamart uses an intelligent order and delivery management system that provides real-time traceability and optimal logistics. Our software “George” ensures that every order reaches the customer quickly, securely and in perfect condition.

Standards and responsibility
The company complies with all requirements of Bulgarian and European legislation, applying the highest hygienic and ethical standards in its work. Our team is trained to work with attention to detail and care for the client.

The Minamart team and our clients
In a world of mass production and compromised taste, Minamart was born with a simple but bold mission – to offer only the best. We do not believe in “everything for everyone”. Our selection is for those who know what they are looking for and do not accept mediocrity as the norm.

Mina Mihaylova
Patron of Minamart brands. Member of the board of investors. With over 20 years of experience in retail and logistics, extensive experience in micro-management.

Mihail Mihaylov
Chairman of the Board of Investors, owner of Minamart brands and manager. With over 20 years of experience in the financial industry. Specialist in risk, hedging, protection and personal wealth management.

Ilko Iliev
Investor and leading consultant for the development of Minamart brands. With over 20 years of experience in start-ups, due diligence of large projects and management.

Alexandrina Ilieva
Head of Administration at Minamart Brands. Education-MBA and Social Sciences. With over 20 years of experience in business analysis and project management.

We have defined the following guiding principles at Minamart:

– high quality products
– professional shipping
– fast delivery
– friendly and expeditious service

We are committed to delivering all the products we offer as soon as possible.

Our ambition is to win the hearts of the citizens of Varna and Bulgaria, and in the near future, people from all over the European countries. Minamart – shop in-store, order online, buy from anywhere, receive your order quickly and at a convenient place for you!

We claim that all our customers are very satisfied and can testify.